Social media
Why do we tend to buy more when the photo is a mirror selfie?
October 21, 2024
Let’s talk about that one kind of photo that always makes us think, “Wait, do I need this in my life?”—yep, the classic mirror selfie. ...
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Can you be sustainable on a budget?
September 2, 2024
Who hasn’t had a friend say that they would really like to lead a more sustainable life, but claim that it’s hard because eco-friendly products ...
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Are we experiencing a return to analogue because of genZ?
August 6, 2024
Children and teenagers faced extraordinary, painful restraints in 2020 to protect older generations from COVID-19. The impact of these measures on young minds and all ...
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Is denim getting a sustainable makeover?
June 5, 2024
Denim pants are some of the most harmful garments to the environment due to its production. It takes over 5,000 liters of water to make ...
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How conscious brands are making social media their ally
May 27, 2024
Brands and influencers can play a role in educating consumers about sustainability. This includes sharing information on the importance of sustainable practices and how individual ...
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Fashion marketing for social media
May 23, 2024
The fashion industry is forever: people will always like to stand out and to express themselves through their clothes. Fashion is visual. Is there anything ...
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Steps for a solid content calendar
May 13, 2024
First things first: According to a survey, 64% of the most successful companies have a documented content strategy, which includes a content calendar. There’s nothing ...
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Does my brand need to be on TikTok?
May 6, 2024
Quick answer: no. Your brand needs to be where your consumers are, if they’re not on TikTok, then why should you be? TikTok isn’t just ...
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What is greenwashing and how to avoid it
April 25, 2024
Greenwashing (male noun) A deception tactic—whether intentional or accidental—employed by companies that can cause customers to believe its products, services, or mission are more environmentally ...
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The importance of social media for small business
April 15, 2024
Currently, social media plays a crucial role in professional success, with 47% of internet users aged 16 to 64 spending more time on them in ...
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