Brands and influencers can play a role in educating consumers about sustainability. This includes sharing information on the importance of sustainable practices and how individual choices can make a difference.
Social media marketing has quickly become the most effective tool for targeting a wide and diverse audience. Instagram is the favorite shopping platform for eco-consumers (those who value sustainable products), and it’s more likely that they visit and actively engage with the content on the platform.
Your brand can have a huge influence on competitors, stakeholders, and customers, just by educating and using your platform for change.
Social media is especially effective in better broadcasting your practice’s top skills and services. You can share new services, spotlight client successes and share other relevant information quickly in a public-facing format.
The best sustainable brands on social media aren’t just talking the talk. They’re talking about how they walk the walk, meaning that they utilize social media to get their message out and show how they’re an ally to sustainable causes.
A social media platform is exactly that: a platform. It’s a place where you can stand up and talk about something, a tactic that outdoor clothing company Patagonia uses throughout their social channels.
Transparency can help build trust with your buyers and show them that you’re engaging in processes that fit the values you claim to stand for, like the shoe brand Thousand Fell did on their TikTok account throughout 2023.
Through social media you can give gifts to your followers and consumers, like the shoe brand Allbirds did on their Instagram page in 2023. The two best performing posts were giveaway posts and both used the same entry methods: asking followers to like the post, follow Allbirds and tag a friend. When you’re coming up with your strategy, be careful not to over complicate your giveaway’s rules, otherwise no one will enter and it all loses its purpose, right? Prefer to communicate the rules on the captions, so it’s easy for everyone to find.
A unique brand voice can differentiate you from your competitors. Though there are many sustainable clothing brands, Reformation leans toward a brand voice that differs from that of other competitors.
There are many ways to connect with consumers through social media, but the most common method is to post interesting content that is helpful to your public. These contents can be related to existing products or completely random things, like GIFs and funny memes that communicate with your audience.
Let’s keep having this conversation? Visit our website and social media.
References:
https://www.linkedin.com/pulse/green-influence-how-social-media-stars-steering-sustainable-xfosc/
https://www.splitpixel.co.uk/blog/social-media-marketing-as-a-lgbtq-ally/
https://www.ally.com/consumer-financing/articles/how-to-leverage-social-media-to-grow-your-practice/
https://www.rivaliq.com/blog/top-sustainable-brands-on-social-media/
https://portalconstruindomarcas.com.br/as-marcas-e-a-influencia-das-midias-sociais-no-consumo-verde/
